About your coach



Ida Hanson                                            

Active in Panama - and Sweden

M.A, and Rhetorician. Former Program Editor at the Swedish Broadcasting Company, focusing on Freedom of Speech and Program Politics. Olympic finalist and former Captain & Spokeswoman of the Swedish Ladies´ National Team of Swimming. Honored by the Rhetoric award of 2003 by Retorikmagasinet.

A lecturer, course leader and coach. Member of Retorikkollegiet (School and Education), an NGO in Sweden aiming at the implementation of Rhetoric as a core subject in Swedish schools.

A Certified International Coach and member of the International Coaching Community (ICC), the Coaching Association of Panama and the Professional Speaking Association of Panama.

Back in Sweden after two years in Panama, where I have been developing an international platform of Forum Rhetorica and, together with JuliAnne Murphy at London & Regional, the first network of professional women in Panama.

My vision is to see rhetorical competence recognized as a core value at the very base of our working life. This would make our working environment more healthy and stimulating by improving our relations. Which would certainly improve the results.
Not only in our professional lives.


In our working life we need to perform well. And stay calm, although we expose ourselves to new, unfamiliar situations. We know that by taking one small step beyond our comfort zone we move towards new possibilities.

My work, and privilege, as a coach is to encourage and assist you while taking this step forward.

To dare is to lose one's footing momentarily.
Not to dare is to lose oneself.

Soren Kierkegaard


Forum Rhetorica
Ida Hanson
Sparbanksvägen 18
129 32 Hägersten
46(0)70 567 93 66