Empower you Rhetoric, Public Speaking and Communication - All In One

Do you, too, want to make a difference? Do you want to make your public speech or messages in general more effective, increase your charisma and confidence or better understand the people around you – we give you the appropriate rhetorical tools! 

Welcome to Forum Rhetorica and Powersales Communication!

2011: The course "Leadership and Effective Communication", created and provided by Forum Rhetorica and Linch in Panama City, received great reviews. We plan to come back to Latin America to contribute more to this type of knowledge transfer. 

2012: Forum Rhetorica initiated a joint venture with Venture Competence Partners lanching a new concept "Intercultural Communication" in order to speed up the adaptation for expatriates. 

2013: Ida Hanson, together with Henrik Mannerstråle and Urban Gavelin, founded Powersales Communication, offering competence development as experts in the fields of Leadership, Sales, Marketing, Rhetoric and Communication.

2013: Ida is cooperating with Ruben Brundfeld and Stips, providing seminars in Public Speaking, within the EU project "Calliope" in Cyprus. training international experts from Universities in Cyprus, Greece, italy and Finland.

2014: Powersales Communication is already expanding its activities and staff. Ida, an expert in her field, is presently working at Södertörns Högskola with Rhetoric and Ethics, a course within Informatörs/Kommunikatörutbildningen. 

2014: The seminars of Public Speaking, within the EU project Calliope continues, this time in Åbo, Finland, January 14-16

This spring another exciting cooperation starts:  with Fredrik Praesto, Master Trainer, Lecturer and Hypnotist, for a unique course combining Classic Rhetoric, NLP, Persuasive Language Patterns and Coaching. 

For more detailed information about ideas and courses, please contact me directly at: 



Ida Hanson
Director Forum Rhetorica

46 (7) 567 93 66


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Business courses
Lectures and seminars
Rhetoric in school
Speech writing

Ida Hanson

Lecturer, Course leader, Certified International Coach and Mental Trainer.

Former Captain of the Swedish Ladies National Swimming Team and herself an Olympic Finalist in Montreal 1976. 4 x 100 m freestyle.

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